Juventus rebrand

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Interesting debates raging about the re-brand of Juventus Football Club. The design has prompted questions on social media  (check out the robust views on Twitter!) about whether supporters are now ‘customers’ rather than ‘fans’ and the business of football encroaching on the traditional views of the sport.

Just goes to show how much can be read into a few simple lines and how those lines can feed the discourse surrounding everything from politics to sport and popular culture.

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