The JamJar Story project: a video archive of ordinary minutes

Jam Jar Project

The ‘JamJar Story’ project is inspired by the ‘Mass Observation project’ ,which began in the UK in 1937 when a poet, a film-maker, and an anthropologist decided that the press was not accurately reporting public opinion following the abdication of Edward VIII.

“Almost 500 diarists across the country kept track of their lives for the project, a few throughout the entire Second World War. This first phase of the project ended in 1949 but it has been revived in various incarnations since then.”

The JamJar Project uses modern technology to continue the founder’s project to make ‘an anthropology of ourselves’.

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