BAGC Collaborate on ‘Real World’ briefs

BAGC third year students have been collaborating with 9 mentors from the design industry to work on a ‘Real World’ brief. The brief, set by clients from Cardiff Metropolitan University Estates Management, was to develop communication campaigns that aim to generate greater awareness of the need for sustainability within the University and to bring about a behaviour change amongst Cardiff Met students.

The winning team focused on reducing waste packaging through the introduction of a Farmers market stall in student halls of residence.

The outputs were so successful that several of the campaigns are being implemented by the clients, and both clients and mentors were impressed by the capacity of CSAD students to tackle challenges, seek solutions and to champion their ideas.

Image: winning students with Project Leader Dr Wendy Keay-Bright (centre) and Stuart Abbot (right) from Cardiff Metropolitan University’s Learning and Teaching Development Unit.

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