Building a brand through creativity

“The reason why I love road cycling and why I’m passionate about it is suffering” says Rapha founder Simon Mottram.

This article investigates the development of an aesthetic tone for a brand on the Design Week website.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s