In search of the most effective link

This suggestion comes from ex-BAGCer Tom Harle.

It’s a fascinating survey of a variety of different attempts to make people sign up for Organ Donation. At the end of renewing a Tax Disc, a suggestion appears that the viewer register online. A range of different text and image combinations were used, and the results make very interesting reading. ‘Reciprocity and fairness’ were the biggest triggers to registration.

Read more on the GOV.UK website.


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